The most significant danger for businesses when merging is not to think about how do we bring two very different cultures together? They want to capitalise on each other's strengths but fail to investigate cultural compatibility beforehand.
Aldar has been bold and innovative in its projects, in line with the vision set out in Abu Dhabi's 2030 development plan. Aldar is continuously evolving its development portfolio matures the brand needed to change too.
I’ve come to the conclusion that the age-old notion of national identity is a catalyst for conflict. It causes people to suffer the divisive effects found within dictatorship, racism, ideological beliefs, genocide, wars… amongst many.