Inclusive,

Empathetic,

Optimistic,

Collaborative

Newport County AFC – New club badge.

Newport County AFC – New club badge.

ncfc-badges.png
Passionate fans

Passionate fans

I was commissioned as a young designer to redesign the club badge for Newport County AFC in 2004-05, who at the time was fighting hard on the field to get back into the football league.

Newport County AFC and their long-suffering, but unwavering fans have been through many intense lows over the years, so it was an honour to redesign the badge for the club, city and fans.

Inspired by the history of the club – strong in detail, but also recognisable without losing its heritage.

A lot has changed since the badge design in 2004-05. Since then, the club has gone from strength to strength, both on and off the field.

We’ve followed the basic brand theory for too long now.

We’ve followed the basic brand theory for too long now.

Catalyst for stimulating fresh minds, entrepreneurship, inventiveness, personal growth, lateral thinking, trust, commitment, positive debate and suspended judgment.

Catalyst for stimulating fresh minds, entrepreneurship, inventiveness, personal growth, lateral thinking, trust, commitment, positive debate and suspended judgment.