Inclusive,

Empathetic,

Optimistic,

Collaborative

Our nation’s conversations — shared.

Our nation’s conversations — shared.

Economic instability, environmental pressures, East, West — our world changes continually. Our lives have always been influenced by technological advances, which now offer unprecedented digital ubiquity. We are networked communities — talking together in global conversations.

Museums display our achievements, developments, impacts and effects, but what role might they contribute in the 21st century and into our future? What could they become — more than cultural records or tourist venues or reflections from our past?

Future-facing museums would do well to embrace our developmental agility, adaptability and flexibility — to adjust from didactic to dialogue — to explore beyond buildings, and progress outside the limitations of their walls.

Future-facing museums embrace traditions, then reach-out to form future-facing heritages. Their visitors seek-out and populate social spaces, create and craft museum content — living displays, reflecting ever-shifting realities. People within organisations in partnership with populations, come together and re-define these museums — until they emerge as living-museum brands, which thrive as businesses and breathe people-centred prosperity into their communities.

Future-facing living-museums reveal the authentic spirits of our nation. They offer world-class memorable experiences, locally, nationally and globally. They are self-sustained by their employees, stakeholders and visitors — released from being consumers of the past, to become inspired, coherent, hands-on narrators of shared stories, speaking to our wider world.

The complexities of our realities offer fascinating opportunities…

Together, we are curators in the same museum.

Conceptual approach for  National Museums of Wales

Conceptual approach for National Museums of Wales

To the point of need — A satisfying cwtsh of soup.

To the point of need — A satisfying cwtsh of soup.

intO – Up close and worldwide.

intO – Up close and worldwide.