Inclusive,

Empathetic,

Optimistic,

Collaborative

We're grounded in reality, but our imagination is always in full swing.

We're grounded in reality, but our imagination is always in full swing.

Washington DC is composed of eight districts or wards each making up the canvas for DC. Washington, DC – formally the District of Columbia and commonly referred to as Washington or DC.

We were asked by the Mayor's office to create an idea for a campaign to help drive inbound investment into the area, supporting ambitious economic development opportunities.

We set about to understand the role of campaigns for 'place branding' and how cities have transformed themselves over the years. The 70s with the ad campaign. The 80s designing branded campaigns and 00s with experiential campaigns.

We delivered a strategic plan that stretched political and corporate understanding. We believed the traditional approach for place campaigns required to change beyond mere messaging. It's not what you say, it's what you do is the most important thing. So, how you act is more important than what you say. We created a purpose for them to unleash creativity to make a meaningful difference in people's lives.

Social good equals business good was our thinking. It encapsulated the ambition to disrupt, reinvent and rethink the notion of campaigns for places. The opportunity was clear: Improve the District of Columbia's image at home and abroad. Why? To improve communities, stimulate trade, drive direct investment, deliver sustainability & innovation and attract tourism.

We set out the strategic plan for new partnerships to encourage new business to thrive and communities to prosper. A city of connections with a purpose for the world.

DC. One City Connected. Shifting the paradigm from follower to future state. Unknown to leader. Mistaken to global player. Misunderstood to admired and worker to entrepreneur.

We believed there was something extraordinary about the area. Youthful energy, policymaker, untapped opportunities, fantastic heritage, megadiversity and enormous potential. The idea was clear: It doesn't matter how small you are, you can always do big things together, but you require an ambition to drive everything you do.

One city connected, equals business, communities for growth to help drive reputation, trade, investment jobs and tourism. Held together with purposeful actions that are joined-up across innovation, conversation and experiences.

We imagined a few possibilities.

Future First: Nike first – we get how people live, from their daily tasks to their cherished rituals, we create extraordinary places that make life better, healthier and more fun. Stimulate health and well-being through partnership design. Reframing the notion of city living in the 21st century, going beyond retail.

Future First: Nike first – we get how people live, from their daily tasks to their cherished rituals, we create extraordinary places that make life better, healthier and more fun. Stimulate health and well-being through partnership design. Reframing the notion of city living in the 21st century, going beyond retail.

Future Forward: Dell schools – moving the future-forward. Reinventing education with technology. Road-test how we learn to help achieve brighter minds in the world. Learning every day to elevate the everyday, channelling our passions for new ways to learn and discover.

Future Forward: Dell schools – moving the future-forward. Reinventing education with technology. Road-test how we learn to help achieve brighter minds in the world. Learning every day to elevate the everyday, channelling our passions for new ways to learn and discover.

Future Positive: GE innovations – reimagining through innovation to build a sustainable future. We're a place built on being ingenious. We're grounded in reality, but our imagination is always in full swing. Our connections are a constant source of inspiration and conversation. We test with them, we share with them, and we invent with them.

Future Positive: GE innovations – reimagining through innovation to build a sustainable future. We're a place built on being ingenious. We're grounded in reality, but our imagination is always in full swing. Our connections are a constant source of inspiration and conversation. We test with them, we share with them, and we invent with them.

Transforming through the power of connections

Description

Together we can create a City that reframes the notion of city living. We can co-create sustainable projects through business partnerships to test innovations and new technologies for DC and the world.

Benefits

Puts DC vision and agenda on the world stage. Creates massive awareness on a global scale with unprecedented media attention. Symbolizes District of Columbia entering the 21st century as a progressive leader.

From property developer to people – Living on a human scale

From property developer to people – Living on a human scale

Gwlad, gwlad… pleidiol wyf i’m gwlad. Our country, our land… faithful am I to my land.

Gwlad, gwlad… pleidiol wyf i’m gwlad. Our country, our land… faithful am I to my land.