Inclusive,

Empathetic,

Optimistic,

Collaborative

To the point of need — A satisfying cwtsh of soup.

To the point of need — A satisfying cwtsh of soup.

bodloni is a Welsh word for a food product that underpins a start-up business and summarises its people-centred ambitions. It means ‘to satisfy’.

bodloni is a range of recipes made by bodloni from local, seasonal organic vegetables, dried and packaged as soup. bodloni has, at its heart, the ambition to reduce food waste, to help people connect with their food sources and benefit from the opportunities that trustworthy food can bring to communities anywhere – locally and globally.

We first re-imagined bodloni beyond being merely a food product. How bodloni can touch people’s lives begins with its packaging. bodloni’s labels are an invitation for people, whoever or wherever they are, to participate in the bodloni story and showcase their own food-focused creativity. The client took up this invitation for the launch labels in an art class, using natural vegetables as pigments, brushes and stencils.

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One of three founders – chef. Grady Atkin.

One of three founders – chef. Grady Atkin.

Participation – Community Art Class.

Participation – Community Art Class.

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A growing community of people and green-innovators, cultivating together.

A growing community of people and green-innovators, cultivating together.

We have created bodloni to become a springboard for life-sustaining opportunities. bodloni connects everyday people – school children, neighbours, workers – with local food sources, growers and producers. We want to excite a community of green finger innovators, inspiring green-growing innovations in our cities and towns. bodloni requires people to embrace the growing revolution with fresh vegetables, fruit and plants, set against the challenges of life in urban environments where time and space for gardening are limited.


Together we laid a foundation to satisfy people at their points of need…

  1. Participation

  2. ‘Growing’ communities

  3. Job entrepreneurs

  4. Outreach for learning

  5. Worldwide partnerships

Five ideas, one business.

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bodloni challenges product-focused retail. Instead we have created purposeful people-focused outreach. People need nourishing food wherever they are, whoever they are, of course. Yet our re-imagined design-thinking for bodloni is to offer opportunities for everyday people to create their own sustainable health and wellbeing, reliable trustworthy community connections, business opportunities, meaningful employment, inspirational education – an identification with, a belief in, and a sense of belonging to something that really is as good as it says on the packet…


Designed in collaboration with Neil Angove.

10 Weeks. 2 Zoom calls. 154 E-mails. 68 Miles covered. 2334 Slack messages. Added some purpose. 3 Presentations. 12 Meetings. 54 Cups of coffee. A pinch of ‘Values’. 18 Cups of soup. 1 Head in hands. 4 Art classes. 2 Surprise moments. 3 Different locations. 12 Seeds planted. 8,563 words written. 3 Friendships formed. Stirred well for ‘Vision’. 1 New business. 1 Project.

Intelligent business models don't dictate their future—They have a wholeness to them.

Intelligent business models don't dictate their future—They have a wholeness to them.

Our nation’s conversations — shared.

Our nation’s conversations — shared.