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Croeso - Welcome… I’m a Creative Design Consultant working with different agencies, organisations and clients across diverse industries, while actively supporting and mentoring design studios with a little bit of human generosity, across various creative projects, both on-the-ground and remotely – creative and leadership style built on humility, empathy and collaboration.


I'm inspired by people's diversity, creating stunningly brilliant things every day for business with unusual methods and new ways of doing things.

I believe everyone should live for potential and realisation, not conformity. I aim for common-sense and honesty with myself and clients whom I work with.

I love nothing more than joining forces with others and clients to design — sensible brand solutions, with the ability to shape better products and services for people and planet.


I’ve lived and worked in New York, Middle-East, North Africa and India and now live back home in Wales working with clients.


Working in partnership with inquisitive thinkers, ambitious clients and agencies.


What society needs + unique about you?

Research and observe unique opportunities in the world, to road map your future business potential.


Brand-led Strategy

Break industry categorisation to re-position your business and its role in the world – not only position in Marketplace.


Business Design

Re-structuring complex business architecture to deliver brand alignment in making your purpose clear to people.


Business Identity

Declutter and revitalise how you look to better demonstrate what you do in the world.


Collaborative Building

Build trust through doing–more–together. Empowering committed supporters who can elevate and inspire action through co-creation and learning.


Past experience: Nokia, UK Government, Qatar Foundation, Pfizer, Qatar Football Association, Goldman Sachs Group, Qatar Foundation, Saudi Tupane, intO, Hilton International Hotels, Network International, Citibank, Newport County AFC, Government of Communications UAE, Sharp Electronics, Deerfield, Hess Petroleum, Washington DC, Vodafone, BankAudi, Aldar, Izmir, TATA, Ashok Leyland, Docomo, Mobily, Cinestar, UAE Government, UAE National Football Team, Mubadala, Noor Islamic Bank, Panasonic, Bosch, Pirelli, Cadbury, Elizabeth Shaw, NHS Wales, National Museum Wales, Multiple Sclerosis Society Wales and Natural Resources Wales.


Volunteer design time: Youth Offending Team, Mencap and Cancer Research Wales.